Issue:Kidsave brought 40 orphaned children to the US from Colombia in hopes of making connections leading towards permanent families. 10 were under the charge of the LA office and solicited Boehm to get as much PR outreach as possible in one month.
Solution: We sharpened our pencils and got our phones humming. A press release was developed for each child and community then we let loose a blitkrieg of press calls.
Results: Due to our efforts Kidsave received over 10 direct press mentions (again this was a one-month contract) including a touching spot on ABC-7 Bay news.