| HK Bentley |  |
| Issue: H.K. Bentley is a well positioned Real Estate Appraisal company. In 2003, they sought to organize their sales and marketing efforts to lead them towards a national expansion. | |
| Solution:Sales
and Marketing Plans were developed that focused on vertical integration.
By fostering relationships with heads of the organizations, H.K.
Bentley was able to expand by accepting more of their partners
already existing business. Vertical marketing also allowed collateral
materials and promotions to be effectively distributed from the
top-down. H.K. Bentley already had a strong brand. This provided Boehm an excellent platform to develop materials and promotions such as an awards program, mouse-pads, calendars, jackets, Rewards Programs, and Trade Show booths. |
|
Results: Boehm Sales program delivered more than 2 million dollars in track-able orders. The marketing support effectively allowed H.K. to launch a national service. In the appraisal industry it really paid off to provide a value-added. |
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| Launch Site |  |
