Issue: Gina Cano and Karl Boehm had worked together on a previous project marketing for Morton's. She could already attest for our quality service and results. She had a lot on her plate as the VP of Sales & Marketing for newly formed JeStar Group a H.R. Resolution Services Software Developer. Gina's founding partners consisted of 4 family memberst with expertise in Law, Technology, and Sales but little formal marketing. They wanted a Sales & Marketing Plan to target businesses with over 20 employees and they wanted support for the web-design-strategy.
Solution: Sales Plan, Scripts, a formal Marketing Plan, Brand Strategy, Press Releases and Strategic Support for the Web Development with video production.
Results: The Sales & Marketing Plans freed the team to do what they do best! JeStar has a great service that is becoming well known in California Corporations and the site reflects their strength!