Issue: A
group of Real Estate appraisal and mortgage professionals wanted
to develop a mutually beneficial community where appraisers across
the country can be found and communicate with their Lender clients.
Solution: Boehm
Corp developed the name, business plan and marketing strategy for
this interactive national directory of Real Estate Appraisers. Boehm
planned and implemented a highly successful integrated PR & Marketing
campaign focused on trade publications and e-mail.
Results:
The service launched in 2003 and
in less than one year the clients were approaching 1000 actively
advertising on the site with over 10,000 members subscribed
to the newsletter and monthly hits over 100,000. During Boehm Corp’s
tenure Appraiser911 was one of the leaders in the industry!